Their clients are real estate agents, beauticians, personal trainers, dentists, dog groomers, hypnotists (we’re not kidding!), doctors, lawyers, fast food restaurants… anyone and everyone, basically.

And they’ll try their hand at any platform. They’ll do email marketing, Google ads, Instagram, blogging, LinkedIn ads, content, ebooks… Whatever you prefer.

If you don’t know what you prefer, they’d recommend the one that suited them.

And that turns out to be the main problem with agencies.

Because they work with anyone the agency never develops a deep understanding of any industry. All clients look the same to them.

And because they spread themselves so thinly across all marketing platforms they never become expert on any of them.

Instead, they apply a standard, basic strategy to your firm regardless of who you are, the goals you’re pursuing – or the difficulties you’ve faced so far.

In agency-land one size has to fit all because they only know one size.

We knew we were not going to put up with that any more.

We’d already had some really satisfying successes in the contracter industry.

And, especially, we’d hit upon some really effective Facebook strategies for locating high-grade leads for these companies.

So we had a meeting and we realised we really were pretty good at securing new leads for local contractors.

We could do it consistently and clearly, that’s where our strengths lay.

So we made the decision: no more working with any Tom, Dick or Harry. No more being amateurs at every ads platform under the sun.

Instead, we would work only with contractor companies, only those operating in the USA. UK, Australia & New Zealand. And we’d use the one ads platform that we knew would deliver powerful returns for low ad costs.

So we dropped the hairdressers, the accountants, the chiropractor firms and the whole array of clients we could work with. Instead, we became contractor leads specialists – helping the clients we wanted to work with.